01 / START
Welcome right away
Use a signup or account-created event to send a timely first message.
Use case / Onboarding
Make the first steps feel easy.
A welcome is only the beginning. Guide new customers from signup to their first useful outcome with messages that respond to what they actually do.
Example journey · First week
1
Someone creates an accountStart when the signup event arrives.
2
Send a personal welcomeIntroduce the one action that matters first.
3
Wait for a meaningful actionGive them room to explore.
4
Follow the path they takeOffer help if they pause, or move ahead if they succeed.
Build the flow
Give every new customer a better beginning.
A simple journey can create momentum without sending the same sequence to everyone.
02 / LISTEN
Watch for progress
Use events and waits to see whether someone takes the next meaningful step.
03 / ADAPT
Take the right branch
Celebrate progress or offer guidance based on each person's activity.
An example
From signup to first value.
Shape the timing, copy, and conditions around your product.
- Trigger a journey when a new user signs up.
- Send a welcome email with one clear next step.
- Wait to see whether the user completes that step.
- Branch: share a useful tip with those who haven't, and a next-step message with those who have.