01 / NOTICE
Spot intent
Start from a product event or an audience of people who are close to a key action.
Use case / Activation
Help the next step happen.
When someone shows interest but stops short of a key action, a relevant nudge can make the path clearer. Build that nudge around real behavior.
Example journey · A moment of intent
1
A customer explores a featureUse an event to recognize interest.
2
Check for the next actionWait before sending another message.
3
Share relevant guidanceHelp only when the action hasn't happened.
4
Continue when they progressMove the journey forward with them.
Build the flow
Turn a signal into momentum.
Use activity and timing to make follow-ups useful rather than routine.
02 / WAIT
Give them time
Let customers act on their own before deciding whether to follow up.
03 / HELP
Offer one next step
Use the channel and content that best fit the moment.
An example
From interest to action.
Define the key action for your own product, then build around it.
- Segment customers who have explored a feature but have not used it yet.
- Wait a short time to see whether they complete the action.
- Send a helpful email or push message to those who still need a hand.
- Stop the nudge path when the completion event arrives.